How to Increase Sales Through Streaming Audio

How to Increase Sales Through Streaming Audio

Many studies have proven that radio is a good medium for product advertisements.
People listen to the radio for entertainment, usually to listen to the latest
music or to their favorite radio program. In between the program, advertisements
on products and services are being played.

For many years, this has been the trend in advertising. But now that the radio
medium is almost behind the audio-visual medium, the TV, and the Internet, other
marketing strategies have to be employed to continue the benefits of advertising
through audio.

It is then that the benefits of using music on websites were discovered. Before,
music on the Internet was just available in downloadable forms as mp3. Even
through hosting downloadable music on their servers, companies were able to get
much traffic on their sites. And everyone engaged in Internet marketing knows
that website traffic plays a big role in boosting product and service sales.

However, there had been a problem with illegal music download in which artists,
musicians and record companies have lost millions of revenues.

Then, came the popularity of Internet music streaming. Unlike the former, radio
streaming does not allow download of the music files. Thus, the copyrights of
the artists and record label owners are protected.

So, how can this be done? There are several ways to stream audio from your site.
First, is to stream a radio program from your site or blog. You can find free
affiliate programs that allow you to stream their radio content from your site.

What will this mean to you? This means that your site will have new audio
content every time it is visited. What’s even great is that the content is being
updated even without much effort from you.

In this case, what you needed to do is to signup with an Internet radio station
and have the link embedded on your blog or website.

Another way is to stream mp3s. To do this, you just need to upload your mp3files
on a server and add the files’ links to the page. When the link is clicked, the
browser opens a media player window and plays a file. However, since the file is
in mp3 format, it may also be downloaded. Downloading music files without the
authorization of the copyright owner is illegal. Therefore, if you will be using
this type of streaming, make sure that you have the appropriate permit to do so.

A third way to add audio to you blog or website is to stream music through
organizing playlists. Playlists are m3u files, which if downloaded, will not
play music if offline. Using this process, however, can be complex. Here is a
short instruction on how to do it.

1. Save your mp3 or wma file on the server. You may skip this step if you know
that the file exists on another server and know the link to that file. Make sure
that the link has a .mp3 or .wma extension.

2. Open your text editor and type the path to the file. Include the http:// and
the file extension. Repeat this step until you have included all the links to
the files that you would like to be included in the playlist.

3. Save the playlist with a .m3u extension.

4. Upload the m3u file on the directory where the music files are hosted or to
your server.

5. Open your html editor and embed the link to the m3u file. Through this, you
can also set if you want to have the playlist to autoplay if someone visits your
site of if you want your visitor to control playing the music. You can also set
the volume level.

After the code is embedded on the html file, and whenever your site

is visited,
the songs in the playlist will be buffered, streamed and played one after
another. If your playlist has several songs, the user can skip forward or go
back a song in the playlist using the media player controls.

Doing this setup works for many website owners. Through this you can customize
the type of music being played on your site. You can even play recordings
related to your product to boost product awareness.

It requires knowledge of html to be done. But if it will be the best way to
increase traffic to your site, why not request assistance from programmers.
After all, having audio on a website is a proven way to increase sales.

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